Some crowd video at the big corner...
Thursday, July 16, 2009
Wednesday, July 15, 2009
Wednesday, July 01, 2009
Tuesday, June 23, 2009
Well, I hope you’re proud of yourself, internet. I’m sure you all think you’re very clever for keeping the R U Amber contest from Amber’s Brewing Company off the radar and away from me, in the hopes that you get to claim what brewery owner Jim Gibbon calls “the best August in history” for yourselves. But I’m on to you. And I’m not mad. Mostly just disappointed.
(In the interest of full disclosure, I feel like I should tell you that I would probably take a bullet for the folks at Amber’s, not because I know any of them AT ALL, but because they are David Adjey-style VISIONARIES who combined two of my favorite things – maple syrup and beer – to create another of my favorite things: their Sap Vampire Maple Lager.)
So anyway, the deal with Amber’s web centric contest is this: you have to create something, anything that shows why you embody the spirit of Amber, the fetching, free-spirited, motorbike-riding gal featured on the contest site’s main page. Then, make a video of your creation and submit it via either email or by uploading to youtube. If your entry is deemed best, you win a bevy of local prizes: your face featured on a limited run of Amber’s Pale Ale, dinners from Fife n Dekel, Koutouki, Culina, and Skinny Legs and Cowgirls, tickets to the Theatre Network and the Varscona, two month use of a scooter from Top Gear, two dozen cupcakes from Flirt Cupcakes, a cut, colour and products from The Beauty Parlour – and so many more local prizes, we couldn’t possibly list them all here. Check the website for details - and yes, one winner will get everything listed.
http://theedmontonian.com/?tag=ambers-brewing
Thursday, June 04, 2009
Monday, June 01, 2009
Saturday, May 30, 2009
Aurora Brewing Challenge
This week was the Aurora Brewing Challenge - the annual BJCP sanctioned beer competition hosted by the Edmonton Homebrewer's Guild, and the only MCAP qualifier in Canada. (Masters Championship of Amateur Brewing) Nick the Mighty Brewer and I did quite well, taking 8 medals and second place in the Brewer of the Year completion. The winner really threw in a ton of beer, and deserved the win. Best of show was won by a fellow who entered only one beer - but it was a very good one, obviously. Jenn took part in the ladies auxiliary competition, judging themed beers made with rosemary. Ours didn't place in that competition, but as a consolation prize, we took a medal with it in the main competition, ahead of any of the others.Long story short, that is the end of the competitive brewing season, and I am beered out. Also, if you live in Alberta and you want a tasty cooler product, drink the coolers from Ambers Brewing. They are incredible. Way way way better than every other cooler on the market...
retreived from: http://jnoetl.blogspot.com/2009/05/aurora-brewing-challenge.html
Thursday, May 21, 2009
Tuesday, May 12, 2009
(http://www.albertaventure.com/)
The Wild Rose Basket
Barbecue and picnic season is upon us. Send a gift basket with treats from around the province. Include some Cattle Boyz barbecue sauce, a set of tongs, a gift certificate to a local farmers’ market, a jar of Brassica mustard and a copy of Good Friends, Great Grilling, by Alberta publisher Company’s Coming. Top it off with Amber Brewing Company’s Sap Vampire Maple Lager or a bottle of Field Stone bumbleberry fruit wine. ~$135
http://www.albertaventure.com/?p=3242&year=2009

Monday, May 11, 2009
Here are some pictures...
All of these pictures were taken by ALICIA....
Have a look at her other images at
http://soulus.deviantart.com/gallery/
alicia [soulus420@gmail.com]




Thursday, May 07, 2009
JUNIOR CHAMBER International
Where: Amber's Brewing Company, 9926-78 Avenue
When: Thursday, May 7th, 2009
Cocktails & Networking at 6:30 p.m.
Speaker at 7:00 p.m.
Networking to follow
COST: Free for JCI Members; $10 for Guests
Tammy Ward, MGI Inspires Power of People: Teamwork & Communication Power of People: teamwork & communication - A highly interactive team activity exploring: enhanced communication; power of listening to understand; shared leadership; building engagement; empowerment & team synergy; ego & competition; impact of trust & respect in building commitment. BIO: Tammy Ward brings over 10 years of corporate leadership experience in the IT world to her world of Team building, Leadership development, coaching and facilitation. Tammy believes in the power of people working well together as well as acknowledges the challenges and realities involved to enable this teamwork. Tammy works with MGI, a company which specializes in experiential training focused on the behavioural and systemic evolution of teams and organizations. MGI has been inspiring purpose, performance, & productivity through meaningful fun in Western Canada and beyond for 25 years.
Upcoming Speakers include: Jim Rakievivh - CEO McCoy Corporation, Les Hewitt, CEO- Power of Focus, Dave Mowat CEO - ATB
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We encourage all members to contact us should you have any suggestions on speakers or topics you believe would benefit the membership. Email ideas to president@jciedmonton.com

Wednesday, April 29, 2009
In the middle of March The Journal began running a new strip on its comics page and it has quite a connection to Edmonton and beer.
Betty is drawn by Gerry Rasmussen and written by Gary Delainey both Edmontonians.
The pair are familiar to longtime Journal readers as the creators of Bub Slug, a homegrown hit with comic fans from 1985 to 1989. In 1990, they sent Bub off to a comic syndicate, but it was Bub's wife Betty who grabbed the syndicate's attention.
That's the Edmonton connection, here's where the beer connection comes in.
Bub, in his earlier incarnartion, was Edmonton's favourite waterfall maintenance man. Edmonton's Amber's Brewing brews a beer named after the loveable lug. The brew is Bub's Lunch Pail Ale.
The packaging is cleverly made to look like a lunch pail too!
The beer is a nicely hopped pale ale with a malty, caramel flavour, some floral elements and a smooth satisfying finish.
Now you can read and Edmonton comic strip in your Edmonton newspaper and drink a beer brewed in Edmonton named after one of Edmonton's comic strip icons.
Cheers
Thursday, April 23, 2009
Wednesday, April 15, 2009
in 30 seconds
Greenpeace approached us about appearing in a recycling calendar with some of Alberta`s `Green` companies and they told us the City of Edmonton was already taking part. We thought it would be interesting so we allowed them to use the brewery for some shots - we were guaranteed approval of any images before inclusion (we have that right by law regardless).
They came to the brewery, they took some shots, they left.
Several weeks later they showed up with a completed Calendar. We were taken aback and refused to sign off on our inclusion in the calendar for two reasons:
1) it included many inappropriate images (very little clothes) that were designed only to shock and titilate.
2) we had been misled. It was not a `recycling` calendar but a VERY different calendar which would lead people to believe that we agreed with its primary message.
We asked them to remove our image from the calendar and they refused.
We do not have the kind of funds required to take them to court to withdraw the calendar (or at least the page with our image on it) and, frankly, that would have been pointless since Greenpeace has disavowed ALL involvment.
So we left it to fade into oblivion until the Edmonton Journal decided to bring it to people`s attention. They made it clear that The City of Edmonton was unhappy and (without contacting us) made it look like we approved of the overall message. So we contacted the Journal to do a follow up on our side but we were informed that it was unlikely since that wasn`t very interesting.
Thankfuly Global Edmonton interviewed us and allowed us to tell our side.
Here is a link to the page:
http://www.globaltv.com/globaltv/edmonton/video/index.html
click on Noon News Hour April 15th
We hope this clears things up.
Please do not send any more threatening letters.
Tuesday, April 14, 2009
City might sue over anti-tarsands calendar
Reuse Centre image obtained without official permission, GM says
By Jennifer Fong, The Edmonton JournalApril 14, 2009Comments (15)
The cover shot of the fundraising Stop the Tarsands calendar has drawn some controversy.
Photograph by: Supplied, Edmonton Journal
The city of Edmonton is considering legal action after officials discovered the Edmonton Reuse Centre, a city facility, is featured in an anti-oilsands calendar created by local environmental activists.
"We're quite disappointed in the misleading approach that was taken," said Lorna Rosen, general manager of city of Edmonton asset management and public works. "We're reviewing our procedures and we're also examining the legal options." The calendar in question was created as a fundraising initiative for Stop the Tar Sands, a campaign supported by a number of local environmental groups, including Greenpeace. The campaign's goal, according to the Greenpeace website, is to lobby the Alberta government to halt new oilsands development.
The calendar cover features a model, wearing only black underwear, smeared head to toe with what appears to be oil. She's holding what's supposed to look like a duck. In the background is the Stop the Tar Sands logo.
Inside, more scantily clad models pose at or for local businesses and organizations, including University of Alberta radio station CJSR, Amber's Brewing Co., and the Edmonton Bicycle Commuters Association. Blurbs describe each featured establishment and its environmental connections.
The month of May features a photo of a woman, dressed only in a swath of white cloth, posing among the Reuse Centre's blue bins.
Fraser Porter, a Stop the Tar Sands campaign volunteer who spearheaded the calendar project with fellow volunteer Amy Goudie, said the calendar was meant to spark discussions about sustainable businesses and the development of a green economy, and to motivate Edmontonians to support local environmental initiatives.
She said staff at the Reuse Centre were "great to talk to and to deal with." Told city officials were concerned about the anti-oilsands link, she said, "I feel bad for the people at the Reuse Centre now." Rosen said volunteer staff at the Reuse Centre were approached to participate in what was described as a locally produced "eco-calendar" last year, and were told they would be able to approve all photos taken before publication. A release was to also be signed, she said, but "none of that happened." The photo shoot took place at the centre after hours. "It wasn't mentioned at all that ... it would be a calendar with the theme of stopping the oilsands," Rosen said.
"This calendar isn't an environmental calendar. It's a calendar with an agenda," Rosen said. "The city of Edmonton has a long, proud history, particularly in waste management services, of being extremely environmental and being environmentally conscious. Our actions speak very, very loudly, and for a group that has political motivation to use our stellar reputation against it, that doesn't sit well with me." Porter declined to comment on whether centre staff had requested to sign a release or whether they sought approval of the photos taken.
So far, Porter said, those who have seen the calendar are less bothered by the product than about the impact of the oilsands on the environment.
"The calendar cover is not pretty," Porter said.
"People were fine after they got past the cover. They thought it was hip, sexy, fun." About 300 copies of the calendar were made, with around 100 still available for $20 apiece at Earth's General Store, clothing store Lucid Lifestyles, Amber's Brewery, and the Greenpeace warehouse.
The project has almost broken even, Porter said, but so far has generated no profit that could benefit the Stop the Tar Sands campaign.
City councillors Tony Caterina and Don Iveson were surprised to hear about the calendar when they were contacted by The Journal.
"I don't know if the city of Edmonton would be prepared to take a position in implied support to Greenpeace and their actions at this point," Caterina said.
jfong@thejournal.canwest.com
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