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Wednesday, April 15, 2009

A Quick Response and what happened with `The Calendar`

in 30 seconds

Greenpeace approached us about appearing in a recycling calendar with some of Alberta`s `Green` companies and they told us the City of Edmonton was already taking part. We thought it would be interesting so we allowed them to use the brewery for some shots - we were guaranteed approval of any images before inclusion (we have that right by law regardless).

They came to the brewery, they took some shots, they left.

Several weeks later they showed up with a completed Calendar. We were taken aback and refused to sign off on our inclusion in the calendar for two reasons:
1) it included many inappropriate images (very little clothes) that were designed only to shock and titilate.
2) we had been misled. It was not a `recycling` calendar but a VERY different calendar which would lead people to believe that we agreed with its primary message.

We asked them to remove our image from the calendar and they refused.

We do not have the kind of funds required to take them to court to withdraw the calendar (or at least the page with our image on it) and, frankly, that would have been pointless since Greenpeace has disavowed ALL involvment.

So we left it to fade into oblivion until the Edmonton Journal decided to bring it to people`s attention. They made it clear that The City of Edmonton was unhappy and (without contacting us) made it look like we approved of the overall message. So we contacted the Journal to do a follow up on our side but we were informed that it was unlikely since that wasn`t very interesting.

Thankfuly Global Edmonton interviewed us and allowed us to tell our side.
Here is a link to the page:
http://www.globaltv.com/globaltv/edmonton/video/index.html
click on Noon News Hour April 15th

We hope this clears things up.

Please do not send any more threatening letters.