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Tuesday, October 14, 2008

Joe appeared in The October 14th UNLIMITED Magazine


Save The Ales

Beer is not your dad’s boring business anymore

Photograph by Laughing Dog Photography Tuesday, 14 October 2008

Pepper Berry

Joe Parrell, 32
Amber’s Brewing Co., Edmonton
In a stroke of luck, Parrell walked away from his quality control job at the century-old Molson’s brewery in Edmonton in the summer of 2007 just hours before it shut its doors permanently. He rolled into this new upstart microbrewery, where he and Jim Gibbon run the small operation.

“At Molson’s I never had the chance to do the creative side of brewing. Now I do everything. Instead of going to meetings and talking about what needs to be done, here you just do it.”

Australian Mountain Pepper Berry Ale is one of the most unique beers in Canada. Made with a small, spicy blueberry-like fruit from Down Under, it is a pale golden beer with a grainy, peppery aroma. The flavour is subtle with a touch of fruit and spice and a sharp, dry finish. A beer that grows on you over time.


http://www.unlimitedmagazine.com/index.php?option=com_content&task=view&id=420